Commitment
Honor
Innovation
Excellence
Fortitude
CHIEF.
Commitment
We are forever committed to our families, customers, and profession.
Honor
Our word is our bond. We will stand by the highest ethical standards and do what is right, not what is popular.
Innovation
We will never be satisfied with the “status quo” and will continually innovate better-performing solutions.
Excellence
Our pursuit of excellence is paramount. Customer satisfaction, product quality and our commitment to skill development lead to true success and fulfillment.
Fortitude
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
- Theodore Roosevelt, 26th President of the United States